The software your business actually runs on.
Custom websites, mobile apps, AI systems, and internal software built around the way your business actually works.
Who's behind the code
Seven years of shipping software. You get the person who built it.
Seven years shipping web and mobile products, from small-business sites like yours to internal tools used by tens of thousands of people at one of the largest grocers in the country. Multi-cloud across AWS, Azure, and Google. AWS is the primary, and AWS certified.
For small-business work, you get the same person from first conversation to launch. No agencies, no account managers, no handoff to a junior. Just the person who's actually going to build it.
Founded
Unreal Ops
Previously shipped at
- Kroger3.5 years
- Nike1.5 years
- Bryan Johnson's BlueprintHealth tech
- Fortem TechnologiesDefense tech
What we build
Software that removes friction. Not more of it.
Websites & commerce
High-performance marketing sites, lead-gen pages, membership sites, booking systems, and full e-commerce. Built to convert, not to win a design award. Load in a fraction of a second, because your competitors' sites don't.
Mobile apps
Custom iOS and Android apps (customer-facing, membership, fitness, coaching, internal, or SaaS). Real native features, payments, notifications, user accounts, health integrations. Give customers a product they'll open twice a day, not a website they'll bookmark once.
AI & automation
AI phone receptionists that never miss a call. Lead qualification that runs while you sleep. Automated follow-up, internal assistants, knowledge bots, and process automation. The point isn't the AI. It's that the repetitive work stops.
Custom business software
Admin dashboards, ops consoles, inventory, invoicing, portals, workflow systems. If a critical part of your business currently runs on a spreadsheet, a group text, or nightly manual reconciliation, that's what we replace.
Integrations
Stripe, CRMs, scheduling, existing systems, third-party APIs. Stop entering the same customer into four different tools. We connect the software you already use to the software you wish you had.
Our own products
We're building a platform, too. In the open.
Developer tools on one foundation, built in order: Monitor for crashes, uptime and the jobs that were supposed to run, then Analytics, Forms, a CMS so a client can edit their own site copy, and feature flags. One account, one project, one SDK surface.
Monitor runs today and takes real crashes from Flutter and Next.js apps. The rest are scoped and have no code yet. Monitor's free plan is open; nothing here can be bought, and none of it has a customer. This page will keep saying so until that is no longer true.
- Unreal Ops Monitor
Crashes, uptime, and the job that was supposed to run.
Running, nothing to buy - Unreal Ops Analytics
Product analytics for the apps and sites you already monitor.
In active development - Unreal Ops CMS
Let clients edit their own site copy.
In active development
How we work
One conversation. One builder. One working product.
No agencies. No account managers. No junior handoff. You talk to the person building it, and it ships in weeks, not quarters.
No bloated agency retainers, either. Ongoing support, hosting, and AI usage when the product actually requires it, sized to the product (not to your fear of losing us).
Get in touch
Have something specific in mind?
Tell us what isn't working. We'll tell you what we'd build. Reply within a day.